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AI Consulting

Digital consulting & strategy, without the jargon.

Overview

Where to start, which tools, what budgets, which teams.

Digital consulting helps a company modernize how it operates with the right tools, processes and skills. At MAWT, our digital consulting is pragmatic: we diagnose your current maturity, identify two or three high impact levers, then help you choose tools, size budgets and bring your team along.

Target

For Swiss SMBs and growing commercial companies that want to modernize without wasting budget on the wrong tools or studies. Ideal if you need a neutral, senior view on where to start, what to buy, and how to bring your team along.

Details

You know you need to digitalise but you don't know where to start. Vendors sell you their solution, consultants sell you a study, and you still don't know what to do Monday morning.

We support you pragmatically. We start by understanding your business and your current maturity. We identify two or three high impact levers, easy to trigger. We help you pick the right tools, size realistic budgets, bring your team along. No jargon, no over engineering.

Why digital consulting matters for Swiss SMBs

You know you need to digitalize, but you do not know where to start. Vendors sell you their solution, studies pile up, and on Monday morning nothing has actually changed in how your business runs.

Most failed projects do not fail on technology. They fail because the company picked the wrong starting point, bought tools nobody adopted, or budgeted for a study instead of a result. That is the gap our digital consulting is built to close.

We start from your business, not from a catalogue. The goal is momentum: visible wins your team can feel within weeks, not a roadmap that lives in a drawer.

Proof beats promises. When Legumes Express needed to modernize how orders moved through the business, we did not hand over a study. We picked the two levers that mattered, shipped them, and the team adopted the change because it fit how they already worked. That is the bar every engagement is held to.

  • Effort spread thin across ten ideas instead of focused on the two that move revenue.
  • Tools chosen by feature list, then abandoned because they did not fit the real workflow.
  • Budgets sized by vendors, not by the value the change actually creates.
  • No internal owner, so adoption stalls the moment the consultant leaves.

Our pragmatic digital transformation approach

Our digital consulting follows a clear, repeatable sequence built for companies that want results over slideware. Each step produces something you can act on, not just read.

We work as an extension of your team. No intermediaries, no layers between the people who understand your business and the senior humans doing the work.

  • Understand the business: how you make money, where the friction sits, what your team already does well.
  • Diagnose digital maturity: tools, data, processes and skills scored honestly, not flattered.
  • Identify two or three high impact levers that are easy to trigger and clearly worth the effort.
  • Choose the right tools: ready made software where it fits, custom software where it pays off.
  • Size realistic budgets tied to expected value, so spend maps to return.
  • Bring the team along with onboarding and adoption support, so the change actually sticks.
  • Set a simple measurement loop so you can see whether each lever is working.

What pragmatic digital consulting looks like in practice

Digital consulting is an advisory engagement that turns a vague sense of falling behind into a focused, costed plan your team can execute. Instead of a generic maturity report, you get a short list of high impact levers, each tied to a concrete tool decision, a realistic budget and a named owner inside your company. The principle is restraint: we deliberately limit the scope to two or three changes that pay off quickly, because a Swiss SMB cannot transform every process at once and should not try. We avoid jargon and over engineering. Where ready made software solves the problem, we say so. Where a custom software solution earns its keep, we build the case. Throughout, we stay close to the people who will live with the change, because a tool nobody adopts is worse than no tool at all. The output is momentum you can measure, not a study that gathers dust.

  • A diagnosis you can read in one sitting, not a deck nobody finishes.
  • Decisions, not just options: we tell you what we would do and why.
  • A clear line from each lever to the value it is meant to create.

Who digital consulting is for

This service fits Swiss SMBs and growing commercial companies that feel the pressure to modernize but lack a clear, neutral plan. If you are choosing between conflicting vendor pitches, or you have a budget but no priority, this is where to start.

Picture a Geneva-based distributor with twenty staff, orders still tracked in spreadsheets, and three software vendors all promising the world. Each pitch sounds plausible, none is neutral, and the owner has no way to judge which one fits. That is the moment our digital consulting earns its keep. We have sat in that exact room with commercial clients like Legumes Express and Crown: we cut through the noise, scored the real maturity, and named the two changes worth making before anyone signed a contract. The owner left with a decision, not another quote to compare.

Geneva-based and working across French-speaking Switzerland, we keep engagements at a human scale: a senior team that knows your context, available directly, with no agency layers in between.

  • Owner-led SMBs ready to digitalize but unsure of the first move.
  • Growing companies outgrowing manual processes and spreadsheet workarounds.
  • Teams that tried tools before and want adoption to stick this time.
What it includes
  • Digital maturity diagnostic
  • Identification of high impact levers
  • Tool selection (SaaS or custom)
  • Realistic budget sizing
  • Team onboarding support
Deliverables
  • A clear digital maturity diagnostic you can read in one sitting.
  • Two or three prioritized high impact levers, ranked by value and ease.
  • A neutral tool selection: ready made software or custom software, with the reasoning.
  • Realistic budgets tied to expected return, so spend maps to value.
  • Team onboarding and adoption support so the change actually lands.
Comparison

Vendor study versus pragmatic consulting

Typical vendor or studyMAWT digital consulting
Starts from a product or a generic frameworkStarts from your business and real maturity
Long report with many recommendationsTwo or three focused, high impact levers
Budget sized by the vendor selling the toolBudget sized by the value each change creates
Hands off after the studyOnboarding and adoption support so it sticks
Jargon and over engineeringPlain decisions, ready made or custom software as fits
Takeaways
  • Digital consulting modernizes your tools, processes and skills around your real business.

  • MAWT focuses on two or three high impact levers, not a long study nobody acts on.

  • Tool advice is neutral: ready made software or custom software, sized to the value created.

  • Onboarding and adoption support means the change actually sticks with your team.

  • Built for Swiss SMBs and growing companies that want momentum, no jargon, no over engineering.

  • Proven with real commercial clients like Legumes Express and Crown, not generic case studies.

You might also need

AI strategy

AI strategy for decision makers: where to act, where to wait, how to prioritise.

Business audit

Full audit of your processes, tools, teams and data. Actionable recommendations.

Organizational consulting

Organisational consulting: roles, teams, decisions, governance for your stage.

Frequent questions

How much does digital consulting cost?

Pricing depends on scope, but we deliberately keep engagements lean. Rather than a large fixed study, we size the work to the few levers that matter most for your business. You pay for decisions and momentum, not for a long report. We agree on a clear budget before we start.

How long does a digital transformation engagement take?

The diagnostic and priority levers typically take a few weeks, not months. We move fast because we limit scope to two or three changes. You should see your first visible wins early, while longer build or adoption work runs in parallel on a realistic timeline.

What is the difference between digital transformation and an AI strategy?

Digital transformation modernizes how your whole business operates: tools, processes and skills. An AI strategy focuses specifically on where artificial intelligence creates value for you. They overlap, and many SMBs start with transformation, then layer AI onto the levers where it pays off most.

Is digital consulting right for a small team?

Yes. Smaller teams benefit most because focus matters more when resources are limited. We pick the two or three changes with the clearest payoff and avoid over engineering, so a human scale team can adopt the tools without hiring an internal transformation department.

Do you sell the tools you recommend?

No. Our advice is neutral. We recommend ready made software where it fits and custom software solutions only where they genuinely earn their keep. The goal is the right decision for your business, sized to the value it creates, not a product we are trying to push.
Next steps

Not sure where to start your digital transformation?