Be the answer when AI gets asked about your market.
Your future clients ask ChatGPT and Perplexity before they ever open Google. GEO makes sure those engines know, trust and cite your company.
Generative engine optimization (GEO) is the practice of structuring your website and content so AI engines — ChatGPT, Perplexity, Claude, Google AI Overviews — understand, trust and cite your company in their answers. It complements classic SEO: instead of only ranking links, your company becomes part of the answer itself.
For Swiss SMEs and B2B companies whose clients research providers through AI assistants: professional services, agencies, clinics, manufacturers, local commerce. If prospects ask an AI "who does X in Geneva?", GEO decides whether your name comes up.
When a prospect asks ChatGPT or Perplexity who to work with, the engines compose an answer from what they know and trust. Companies that are easy for machines to understand get named; the rest are invisible — however good their classic ranking is.
We audit how AI engines see you, fix the technical and content gaps, and measure your presence in AI answers over time. It is the same GEO-first system we run on our own site, applied to yours.
Why AI answers are becoming the new first page
A growing share of buying research never reaches a results page. People ask ChatGPT, Perplexity or Google's AI Overviews for a recommendation and act on the answer. If the engines don't know your company — or describe it wrong — you are absent from decisions you never see happening.
Classic SEO still matters: AI engines lean heavily on well-ranked, well-structured sources. But ranking is no longer the finish line. The finish line is being quoted, by name, in the answer.
What GEO actually involves
GEO is not a magic tag. It is a set of concrete, verifiable changes to how your site exposes information to machines and how your content answers real questions.
- Technical layer: schema.org structured data, clean HTML served without JavaScript dependence, llms.txt, AI crawler access
- Entity layer: consistent name, address, services and facts everywhere the engines look
- Content layer: direct answers, FAQs and comparisons formatted so an engine can lift them accurately
- Authority layer: sources and mentions that make engines trust what your site claims
- Measurement: periodic checks of what each assistant answers about your market, tracked over time
We apply what we run ourselves
Our own site is built GEO-first: server-rendered structured data, llms.txt, answer boxes on every service page, entity-coherent metadata in two languages. We implement the same system for you — this is engineering work on your site and content, not a subscription to a dashboard.
The work usually starts with an audit: we query the major assistants about your market, record how you appear (or don't), and map the gaps to fixes with a priority order. Then we implement, with your team or ours.
GEO and SEO: complements, not rivals
Everything GEO requires — fast pages, clear structure, real answers, consistent facts — also strengthens classic search rankings. We treat them as one discipline: the same audit covers both, and no fix for one degrades the other. If you already invest in SEO, GEO is the natural next layer, not a replacement.
- •GEO audit: how AI engines see and describe your company today
- •Structured data (schema.org) and entity coherence across the site
- •llms.txt and AI crawler access configuration
- •Answer-ready content: direct answers, FAQs, comparisons
- •Local visibility: being cited for Geneva and French-speaking Switzerland queries
- •Measurement: tracked AI citations and assistant visibility over time
- •A GEO audit: how ChatGPT, Perplexity and Google AI Overviews see you today, with prioritized gaps
- •Structured data and entity fixes implemented across your site
- •llms.txt and AI crawler configuration in place
- •Key pages rewritten into answer-ready format (direct answers, FAQs)
- •A measurement baseline so progress in AI visibility is provable
Buyers increasingly get one answer from an AI, not ten blue links.
GEO makes engines understand, trust and cite your company by name.
It is concrete engineering and content work — auditable, not magic.
Everything GEO improves also strengthens classic SEO.
We run our own site GEO-first and implement the same system for you.
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